How to get the WhatsApp verified badge (green tick)

Green tick or blue tick?

For years, verified businesses on WhatsApp showed a green checkmark. WhatsApp has since moved to a blue verified badge, consistent with Instagram and Facebook. People still search for the “green tick”—it means the same thing: Meta has confirmed the account belongs to the business it claims to be.

Business verification comes first

In Meta Business Suite, go to Security Center → Business verification and submit your legal business name, address and documents (for Indian businesses, typically a GST certificate, certificate of incorporation or a utility bill in the business name). The details must match exactly—spelling, address and website domain.

Route 1: Official business account

An official business account (OBA) is requested for a phone number connected to the API, usually through your provider. Meta looks for:

• a verified business portfolio and two-step verification on the number;
• an approved display name that matches your brand;
• notability: independent coverage of your brand in reputable news outlets—not paid or sponsored articles, press releases or your own site.

Route 2: Meta Verified

Meta Verified for business is a paid monthly subscription offered in many markets. It adds the badge after identity and business checks without the notability bar, and includes extras such as account protection and support. Availability and pricing vary by country and by whether you use the app or the API.

Why applications get rejected

• Business verification incomplete or details that don’t match documents.
• Display name that doesn’t match the brand on your website.
• Coverage that is paid, sponsored or self-published.
• A brand-new website or no public presence.

If rejected, you can usually re-apply after about 30 days with stronger evidence.

Do you need the badge?

The badge builds trust, but it doesn’t change what you can send or what you pay. Customers judge you more by relevant, timely messages and a recognisable display name and logo. Start with verification and good messaging; add the badge when you qualify. To get the basics right, read how to get templates approved.