WhatsApp Business API · India
The WhatsApp Business API, without the complexity.
Engage puts Meta’s official WhatsApp Business Platform in the hands of your whole team: campaigns, a shared inbox, automations and a developer API. Connect your number in minutes and pay as you go from a prepaid wallet.
- Official Cloud API
- Prepaid — no surprise bills
- No credit card for the trial
- Built in India
Everything you need on one WhatsApp number
Template campaigns
Send approved marketing and utility templates to opted-in contacts. See audience size, exclusions and Meta’s cost before you launch; schedule or throttle sends.
Shared team inbox
Every agent answers the same number. Assignment, notes, canned replies and a live 24-hour window timer on every chat.
Automations
Welcome messages, keyword replies, chatbot flows and triggers from your systems—handing over to a person when needed.
Developer API
A documented REST API, signed webhooks, idempotent sends and an MCP server for ChatGPT and Claude.
Analytics
Delivery, read and reply rates per campaign, failures explained in plain language, and Meta cost per day.
Security
Encrypted tokens, role-based access, two-factor authentication and a full audit log of who did what.
Transparent, prepaid pricing
Everything visible up front: a monthly plan for the software, and a prepaid wallet that pays a small Engage fee per delivered message. Meta bills its own per-message fee to your WhatsApp account at its published rates.
Full breakdown with examples: WhatsApp Business API pricing in India.
| Message type | Engage fee (from wallet) | Meta fee (billed by Meta) |
|---|---|---|
Marketing Offers, launches, re-engagement | ₹0.10 | ₹0.8631 |
Utility Orders, delivery, payments, reminders | ₹0.02 | ₹0.115 |
Authentication One-time passwords | ₹0.02 | ₹0.115 |
Service reply Replies inside the 24-hour window | ₹0.02 | ₹0.115 |
Per delivered message to Indian numbers, before GST. The first 1,000 service replies a month per number are free from Meta and cost nothing from your wallet; failed messages are refunded automatically.
Live on WhatsApp in four steps
- 01
Sign up
Create your Engage account—14 days free, no card.
- 02
Connect your number
Meta’s Embedded Signup links your WhatsApp number in a few minutes.
- 03
Add templates
Write templates with our builder; most are approved within minutes.
- 04
Send and reply
Import opted-in contacts, launch a campaign and answer from the inbox.
WhatsApp Business API guides
Guides
What is the WhatsApp Business API? (2026 guide)
How the official WhatsApp Business Platform works, what it costs, and how to get started in an afternoon.
Pricing
WhatsApp Business API pricing in India (2026)
Per-message rates, what’s free, how GST and provider fees add up—with worked examples.
Compliance
How to get WhatsApp templates approved
Categories, formatting rules, the usual rejection reasons and how to fix them.
Growth
WhatsApp messaging limits: tiers and how to grow
What the 250 / 2K / 10K / 100K tiers mean, what counts against them and how to move up.
Growth
WhatsApp broadcasts without getting blocked
Quality ratings, opt-in, per-user limits and the habits that keep campaigns delivered.
Developers
WhatsApp OTP with authentication templates
Authentication templates, copy-code buttons, India costs and how WhatsApp compares with SMS.
Frequently asked questions
What is the WhatsApp Business API?
It is Meta’s official platform (the WhatsApp Business Platform Cloud API) for businesses to message customers at scale from software—with approved templates, a shared inbox, automation and integrations—instead of from a phone.
How much does the WhatsApp Business API cost in India?
Meta charges per delivered template message: about ₹0.86 for marketing and ₹0.115 for utility and authentication messages in India, before GST. The first 1,000 replies a month per number inside the 24-hour window are free. Engage plans start at ₹1,999 a month; messages are pay-as-you-go from a prepaid Engage wallet (₹0.10 per marketing message, ₹0.02 for others) and Meta bills its own fee separately.
How fast can I start?
Connecting a number through Meta’s Embedded Signup takes a few minutes. Your first templates are usually approved within minutes. Meta business verification, which raises your daily messaging limit, can take a few days.
Can I keep my existing WhatsApp number?
Usually yes. Where Meta supports coexistence you can keep using the WhatsApp Business app on the same number; otherwise you can migrate the number to the API or use a new one.
Is Engage an official WhatsApp provider?
Engage is built by Shwastik Tech Solutions Pvt Ltd on Meta’s official WhatsApp Business Platform Cloud API, and connects numbers through Meta’s Embedded Signup.