Use WhatsApp Business from ChatGPT and Claude

What MCP is

The Model Context Protocol is an open standard for connecting AI assistants to software. A service publishes an MCP server; assistants such as Claude, ChatGPT, Cursor and Claude Code connect to it and can then call its tools on your behalf. Engage runs an MCP server for its WhatsApp platform at https://engage.swastik.ai/v1/mcp.

What you can ask

• “Show me unread WhatsApp conversations and draft replies to the order questions.”
• “How did the Diwali campaign perform? Which errors caused failures?”
• “Find Jane’s contact and send her the order_shipped template for order 48213.”
• “Create a draft campaign for customers tagged VIP using the festive_offer template.”
• “Which templates were rejected this week, and why?”

Connect Claude

1. In Claude, open Settings → Connectors and choose Add custom connector.
2. Name it Engage and paste https://engage.swastik.ai/v1/mcp.
3. Click Connect, sign in to Engage, pick the organization and permissions, and allow access.

Connect ChatGPT

1. In ChatGPT, open Settings → Apps (called Connectors in some workspaces) and add a custom MCP server.
2. Paste the server URL and choose OAuth authentication.
3. Sign in to Engage and approve the permissions.

Developer tools such as Claude Code and Cursor can use an Engage API key instead. The MCP setup guide has the exact commands.

Staying in control

• You pick the permissions on the consent screen—read-only is one click. Sensitive ones like launching campaigns stay off unless you tick them.
• It can’t exceed your role or plan, and if you leave the organization the connection stops.
• Confirmation first: assistants are instructed to show the recipient and exact message before sending.
• WhatsApp rules still apply: free-form messages only inside the 24-hour window, and marketing never reaches opted-out contacts.
• Disconnect any time in Developers → AI assistants; every action is in the audit log.

How this fits Meta’s AI policy

Meta’s WhatsApp Business Solution terms allow businesses to use AI to help their own customers, and since January 2026 they bar general-purpose AI chatbots from offering themselves through the platform. Using an assistant to run your own business’s WhatsApp—drafting replies, checking reports, sending your approved templates—is a different thing: your business remains the sender, and your messages still follow WhatsApp’s policies.